The Changing SEO Landscape: Trends and How to Keep Up
Everyone knows that the SEO world never sleeps, and all sorts of changes happen regularly, with new algorithms and the rise of AI as the biggest drivers of change. The most prominent theme in this respect will be the integration of AI into search engine …
GMB vs. Traditional Advertising: Why Local SEO is More Cost-Effective
In our digital-first world, businesses must decide how to spend their marketing dollars wisely. GMB vs. traditional advertising can be the difference between profit and loss for local businesses. Although conventional advertising still exists to some degree, i.e., print media, radio, and television, local SEO, driven via …